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If you’re totally fine not knowing how much your managed service provider (MSP) team really uses the important software your business pays a bundle for each month, then move on. This isn’t the place for you.
But if you’re ready to start having real, data-backed conversations about what your team’s tech usage and work patterns look like—and where some collective improvements can be made—then stick around. I think you’re gonna like this.
Consider for a moment your business’s documentation application. Exciting stuff, I know.
But if you're an MSP, chances are you’re using IT Glue, Hudu, N-able Passportal, IT Boost or Confluence as a key tool in your regular workflow. These apps:
Ultimately, these efficiency, consistency and effectiveness improvements mean a better client experience—the highest objective for an MSP, right?
Now think about how you use that app as part of your normal work day.
You can likely answer those questions pretty easily. But could you answer them on behalf of all your teammates? How is everyone else on your team using that app in their workflows, and how does that differ from what you’d expect?
We add new apps to our tech stack to save money, save time and improve efficiency and effectiveness. But how often do we really take stock of whether our tech is achieving these things for us?
How about a simple experiment.
Analyzing app usage is an initiative your team can run over a short time period—say, two weeks—that can uncover clear information about how the MSP software you have is actually being used. And it's completely free.
We created Produce8 to enable your entire MSP team to see the real-time usage data from not just one important work app, but also any other apps your team uses.
By adding on data from everywhere your team members get work done, you build a complete picture of what digital work looks like for your team on a daily, weekly, and eventually monthly and yearly basis.
But everyone needs a simple place to start that's easy to understand. Hence, documentation.
Your business is spending thousands of dollars a year on its documentation app because of its clear business benefits. But how much do you really know about how your team is using it on a day-to-day basis?
If your team members aren’t using the app when and how you think they should be, chances are they’re going to make more mistakes, it’s going to take them longer to solve their tickets, and if they’re struggling, they’re likely going to interrupt their co-workers for help.
All of these things come with a cost.
Setting your MSP team up in Produce8 for just two weeks (did I mention it’s free?) gives your business the opportunity to find out exactly how your documentation app is being used as part of your team’s regular workflow. And with that information, you can start to have some pretty interesting conversations.
For example, if you have team members who only use the app occasionally or for quick durations, is there a problem with the application itself?
And perhaps certain members of your team aren’t using the app at all. Why not?
Again, your business invests a lot in your technology. Having access to accurate data about how it's really being used—and even how it’s being used in conjunction with other tools—and then having informed conversations about what you’re seeing enables you to take action to improve both your processes and your outcomes.
Let’s dig into this a little deeper…
If the data you uncover from this little experiment shows some of your team members use your documentation app only infrequently, while others not at all, then where are they getting the info they need to perform their jobs?
Some industry veterans may understand your clients and their technology so well from experience they won’t need to reference your documentation. But in other cases, your team members are probably looking elsewhere for answers.
While your documentation app is a key internal knowledge source for your MSP, there are some popular external knowledge sources as well that your team members may be leveraging:
We don’t typically think of these as apps in our tech stack, but if your team members start sharing their typical work patterns, you might find these knowledge sources are more important to their workflows than you think.
And this strikes a whole new conversation.
If your most successful team members are using external knowledge sources in their regular workflow:
Either way, there are huge benefits to building a better understanding of how great outcomes in your business are being accomplished. And not just by combining internal and external knowledge sources, but also how your team regularly works among all the various applications in your current tech stack.
Having informed conversations about your team members’ true usage of your MSP’s key applications isn’t about reprimanding ‘bad behavior’. We’re not in grade school here.
It’s about creating visibility and understanding around what your team’s digital workday really looks like and where improvements can be made toward work optimization.
And beginning with your documentation app—a tool that’s only valuable if it’s actually being used—is a great place to start your digital work audit.
Then, you can build out your team’s transparent digital work environment from there so everyone can better understand the habits and patterns of one another to foster more effective and productive digital teamwork. Collectively addressing the struggles and building on the clear wins is a surefire recipe for success.
Ready to get started? Get the data for free and the conversations it leads to could transform your MSP team’s workdays.
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