Produce8 Launches Essential Insights, a Breakthrough Digital Work Analytics Reporting Tool for Businesses and MSPs

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Aaron Bradley, Head of Marketing
3 min read

Vancouver, BC – Produce8, a leader in digital work analytics, today announced the launch of Essential Insights, an innovative reporting system designed to empower businesses with real-time data on employee digital workflows while enabling Managed Service Providers (MSPs) to deliver unprecedented value to their clients.


In today’s fast-paced digital workplace, organizations struggle to understand how employees interact with technology, manage their time, and collaborate efficiently. Essential Insights simplifies this challenge by providing real-time, anonymized analytics that drive data-driven decisions, improve productivity, and support overall workforce well-being.


“Essential Insights was designed to seamlessly provide organizations with real-time business data,” said Marco LaVecchia - CRO of Produce8 “With its ability to reveal patterns in productivity, collaboration, and technology usage, businesses can create better workdays for employees, while MSPs can elevate their role as trusted strategic partners in driving digital efficiency.”


Unlocking Workforce Productivity with Essential Insights

Essential Insights delivers four key reporting dimensions that provide organizations with an in-depth understanding of their digital work environments:

  1. Quality of Work Life – Tracks digital working hours, focus scores, and employee sentiment, helping businesses balance productivity with well-being.
  2. Collaboration Time – Analyzes time spent in meetings and calls, identifying opportunities to improve communication efficiency.
  3. Application Discovery & Usage – Provides insights into app usage, interaction patterns, and shadow IT risks, ensuring businesses maintain secure and efficient digital environments.
  4. Team Benchmarking – Enables comparative analysis of departments and teams, identifying trends and disparities to optimize resource allocation and collaboration.


A Game-Changer for Managed Service Providers (MSPs)

Essential Insights is not only a powerful tool for businesses—it also presents a transformative opportunity for MSPs looking to expand their value proposition and service offerings.

  • Deepen Client Relationships – MSPs can move beyond traditional IT support by delivering actionable insights that make them indispensable business advisors.
  • Drive Growth & Revenue – By offering DWA-powered insights, MSPs can expand into HR and operational analytics, opening new revenue streams.
  • Differentiate Services – Essential Insights helps MSPs stand out in a crowded market, delivering next-generation analytics that drive business success.


MSPs have traditionally provided IT expertise, evolving from network management to cloud adoption and cybersecurity. The next logical step in their evolution is Digital Work Analytics (DWA)—a fast-growing sector that helps businesses optimize workflows and retain top talent.


“Organizations invest 8-10% of their OPEX budget on IT, but up to 75% on human resources,” Janice Siddons - President of Produce 8 added “Essential Insights enables MSPs to bridge the gap by showing clients exactly how their technology investment impacts their most valuable asset: their people.”

Seamless Integration and Adoption

Produce8 has made integrating Essential Insights into MSP service offerings effortless. The tool can be deployed in just three simple steps:

  • Show Clients the Report – Demonstrate how DWA analytics uncover productivity patterns and inefficiencies.
  • Easily Deploy Essential Insights to Client Base – No complex integration is required—Essential Insights works seamlessly with existing IT infrastructure.
  • Incorporate Reports into QBR Meetings – Use insights to fuel quarterly business reviews (QBRs) and strengthen strategic conversations with clients.


To support MSPs, Produce8 offers an MSP Partner Program with dedicated resources and training, helping them scale Essential Insights as a core business offering.

Unlock the Power of Digital Work Analytics


Essential Insights is available now for businesses and MSPs looking to enhance workplace efficiency, illuminate new growth opportunities, and drive data-backed decision-making.


Join the Essential Insights Launch Webinar


Date: January 30, 2025 | Time: 2 PM ET
Register Here: Produce8 Essential Insights Launch Webinar
For more information, book a live demo or learn about our MSP Partner Program

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